What we do?
An overview of CS&G's services

CS&G specializes in HealthCare Facilities of all sizes becoming an extension of their staff in the planning and implementation of short and long range growth plans. We understand that in today's business environment facilities need every edge available to them. At CS&G we talk about being "Image Driven" because the perception that your facility presents becomes reality. Signs are but one tool to use, they function as a tool in "wayfinding" and can reinforce a branding program while creating an emotional response. It creates a sense of space for people signage identifies, directs and informs while acting as streetscape exterior and interior.

CS&G is the leader in providing wayfinding solutions for healthcare facilities. Each hospital situation requires a unique strategy, and CS&G is able to assess the needs and produce appropriate products to satisfy any particular challenge. CS&G orchestrates the entire needs analysis through implementation of the signage system. CS&G investigates existing and projected user patterns, adapting or replacing signage elements as needed. CS&G supplies a comprehensive “blueprint” that becomes a living documentation of the signage system.

CS&G is able to provide a comprehensive wayfinding solution to any client. Value is driven from the fact that Cooper is vertical, able to provide all wayfinding services from the initial consultation and design of a system all the way through to the manufacture and implementation of the system. By keeping the project within Cooper’s control, there is less chance of miscommunication or poor service.

Cooper has the ability to manufacture custom signage in-house, which is a significant differentiation. Some organizations outsource manufacturing, which limits their ability to offer signage in small quantities. The ability to manufacture signage provides Cooper the ability to duplicate current signage from multiple manufactures.

Cooper Signage & Graphics is able to offer a wealth of knowledge to the healthcare industry. CS&G operates almost exclusively within the healthcare market (90% of their business is within healthcare, the other 10% is based off of referrals). Through this they are able to appreciate and understand the unique needs of healthcare facilities in terms of wayfinding products and services. By understanding these needs, they are able to offer clients with effective systems that will truly bring value to all within the facility, be it staff, patients, or visitors.

Cooper Signage & Graphics is one of the leading providers of wayfinding products and services within the healthcare industry. In 2006, 2007 and 2008, CS&G was ranked nationally as one of the top five sign companies for healthcare by Healthcare Building Ideas Magazine.

CS&G leads the market in design build of “Image Driven Wayfinding Solutions for Health Care.” CS&G positions standard series products that emulate designs of other national sign companies and innovative series based on response to market conditions.

CS&G services clients nationwide and our staff of talented designers, project managers, programming and support personnel, and production and installation team members’ average 10 years experience in architectural signage and wayfinding. In addition to frequent guest lecturing, CS&G President Randy Cooper authored the AHA Press book, Wayfinding for Healthcare, Best Practices for Today's Facilities, and has been published in various publications on the topic of healthcare wayfinding and signage. CS&G signage and wayfinding consulting solutions were awarded with the exclusive endorsement of the American Hospital Association in 2008.

---

Who are we?
CS&G Team

Randy Cooper, SEGD
President & Project Partner in charge of major accounts

• As a professional graphic designer, specializing in environmental graphic design programs for acute care HealthCare facilities Mr. Cooper has Orchestrated over 800 major HealthCare signage programs.
• Author of Wayfinding for Healthcare, Best Practices for Today's Facilities (AHA Press 2010)
  Thirty five years in design, development and orchestration of architectural signage systems.
• Long standing professional member Society of Environmental Graphic Designers (SEGD) Guest lecturer at state and regional hospital and GPO associations
• Articles published in Facility Care, HealthCare Design and Building Operating And Management magazines
• Former Partner in Sacramento California franchisee of largest architectural sign company in the world
• Former director of product & marketing support and national training for ASI Sign Systems based in southern California
• Former Vice President Of Impact Visual Systems, an international graphic design studio based in SI. Louis, Missouri
• Former project manager for graphics group in a large architectural firm based in Columbus, Ohio

Jay Tokar,
Design Team Leader & Specialist in exterior sign design and development

• As a professional graphic designer, over 25 years experience specializing in environmental graphic design programs.
• Responsible for numerous nation wide healthcare signage programs including Humana. North Mississippi Medical Center, HCA, MedAssets, University Health Systems of Eastern Carolina and other large Regional/nation sign programs.
• Expertise spans diverse market segments emphasizing high end architectural signage systems.
• Formerly 10 years as production manager for a large custom sign firm

Kathy Busby
Sr. Vice President & design team member, interior signage specialist

• Responsible for taking design concepts into finished, viable products under budget and in a timely manner.
• Over 15 years experience specializing in environmental graphic design programs.
• Expertise includes all phases in project HealthCare wayfinding management,design development, planning and programming
• Kathy has been instrumental in the design and development of comprehensive numbering plans for numerous large and small facilities

Theresa Smith
Vice President, Operations & Design Team Member

• Responsible for customer service nationally
• Documentation of all contract documents
• Theresa and her support team take concepts into reality and facilitate communications between design team and production.
• Her support team prepares message schedules, specifications, itemizations for pricing and compiles documents for distribution.
• Although the youngest of the project team Theresa has been with CS&G in various administrative capacities for over 10·years.

Roger Smith
Implementation and Plant Manager

• Specializes in new product research and development
• In his over 15 years wayfinding Roger has done it all: account management, fabrication, installation, electronics and on site training
• Roger takes projects from concepts into reality, works as an liaison to insure that the design Intent is carried out seamlessly

Dave Stewart, DSCE.
National Accounts Manager/Digital Wayfinding Consultant

• Project manager who has been involved in over 70 projects during his tenure with CS&G.
• Six years of healthcare experience serving as communications coordinator for a metro Atlanta hospital.
• Holds a Bachelor's Degree in Information Technology with an emphasis in graphics and multimedia
• Holds a Digital Signage Certifed Expert certification from the Digital Signage Experts Group.
• Oversees CS&G's IT Development program to apply new technology toward resolving wayfinding issues.